Driving Transit Forward: Expanding Connections, Maximizing Efficiency at Every Stop

Overview

Public transportation is an essential community service for the residents and visitors of Imperial Valley. ICTC, the agency that operates Imperial Valley Transit, is conducting this study, called the Comprehensive Operational Analysis (COA), to identify the needed improvements for creating a better bus system for today and the future for the entire County. The study will look at improving the service and attracting new riders.

The Comprehensive Operations Analysis (COA) will identify strategies to:

• Improve transit ridership,

• Enhance the rider experience,

• Increase cost-effectiveness, and

• Ensure reliable, high-quality service.

The COA will include a thorough analysis of current transit operations to find inefficiencies, gaps, and areas for improvement. It will provide practical recommendations to improve service, boost ridership, and ensure long-term sustainability – all within the available budget.